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Brazil Gems and Jewlery companies excited by JIS Miami under new management

Second largest jewelery event in America, the Jewelers International Showcase (JIS) opens once more the doors of the Miami Beach Convention Center for visitors from 50 countries in its October edition (15 to 18th). Focused on the Southeastern US market, which accounts for half the audience, it attracts buyers from other US states as well as the Caribbean and Latin America. With a 15% annual increase in exhibitors, approximately 1250 companies from around the world will exhibit new trends and collections during the event.

The Brazil pavilion, supported by Brazil Gems and Jewelry sector project, a joint initiative of IBGM and the Brazilian Trade and Investment Promotion Agency (Apex-Brazil), brings together 16 companies and is one of the most popular with visitors seeking new trends and distinctive design. They are: Bellatrix, Betty Carre, Blanca Leone, Camila Seidl, Condor, MBEX, Eneida France, Fane’s Qualita, Zaya, Possebon. Starry, Sai Brazil, Creative Brazil, Lavish and Vianna.

The US market, along with China, figures as one of the main export destinations for Brazilian companies. “After 2008, the results in the US were quite affected, leading to a search for new markets. Along with the Brazilian companies, however, we realized a general recovery of the American market in the past five years, resulting directly in exports increase among all segments”, says Gustavo Valley, Brazil Gems and Jewelry consultant.

Reed Exhibitions announced the acquisition of JIS Miami – which will join the JCK events in Reed Exhibitions’ U.S. jewelry portfolio – and the dayview of two new pavilions: Luxury and Plumb Club. Brazilian companies took the News gladly and expect a 20-30% increase in sales compared to 2014.

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